Decision details

(Minute 82)

The report of the Head of Economy and Tourism was submitted, seeking approval for the draft Exeter Visitor Strategy 2012 – 2015 to be used for consultation with partners and agencies relevant to its delivery.

The Director Economy and Development introduced the new Visitor Strategy which built on the outcomes achieved in the previous Strategy, recognising key changes within the industry, planned capital developments and the need to adjust activities to reflect market trends.   He drew attention to the action plan and identified the five key priorities which had been developed to be implemented in partnership with the tourism business community in the city and the Heart of Devon Tourism Partnership.

Members welcomed the revised Strategy and acknowledged the important role of the Partnership. They recognised the value of tourism to the Exeter economy as well as the jobs that directly and indirectly relate to tourism. They commented on the significant draw of retail activity as well as the City’s heritage and were pleased to note the increasing popularity of Exeter as a base for staying a few days rather than just one day visits.

Scrutiny Committee – Economy considered the report at its meeting of 8 September 2011 and the comments of members were noted.

Executive approved the draft Exeter Visitor Strategy for the period 2012 – 2015 for consultation with key industry organisations, partners and other agencies relevant to its delivery.