Issue - meetings

Update on the Digital Customer Strategy

Meeting: 01/04/2025 - Executive (Item 35)

35 Update on the Digital Customer Strategy pdf icon PDF 138 KB

To consider the report of the Strategic Director for People and Communities.

Additional documents:

Decision:

Agreed:

 

RESOLVED that the report was noted.

 

Reason for Decision: As set out in the report.

 

 

 

Minutes:

The Executive received the report on the update and progress to date of the Digital Customer Strategy. The strategy was vital for delivering Member aspirations for customer-focused services, emphasising the importance of a culture of excellent customer and digital service, digital equality, and efficient processes.

 

Members received a presentation (appended to the minutes), and particular points discussed included:

 

·         the Digital Customer Strategy (DCS) was adopted in December 2023, and focussed on user experience, customer-focused services, digital equality, and efficient processes;

·         pre-adoption work included providing a gateway for non-standard service requests, improvements to the ‘contact us’ form on the council website, the rollout of Microsoft 365, reduction of mailbox sizes, and audits on digital equality and data use;

·         there were 10 DCS goals which included outcomes and priority actions;

·         the formation of dedicated teams within the People and Community Directorate, with additional staff recruited in Spring 2025;

·         the Council adopted the Strata Business Plan 2024-2025 which supported delivery of the DCS in a number of ways including:; the rollout of a new end-user computer, replacing Skype with Teams, a new customer relationship management platform, Enterprise Middleware Architecture for data integration, replacing the intranet and document management systems with SharePoint and bookings/notifications for customer updates and reminders;

·         the MyExeter Platform was launched in January 2025 and provided joined-up channels for customer interactions. Garden waste services have been successfully piloted with waste management services to follow;

·         over 2,000 users have signed up to MyExeter providing positive feedback on the seamless user experience, and plans are under development to include a wide range of other services;

·         having central customer records allows officers to access personalised information, be able track customer interactions and make improvements in resolving enquiries;

·         all staff moved from Skype to Teams telephony in February 2025;

·         a new CX One Contact Centre Platform was procured in December 2024 and was scheduled to go live in Exeter in Spring 2025;

·         the CX One Contact Centre will allow better integration and communication channels, with AI virtual assistants also automating back-office processes.

·         a new Customer Charter was scheduled for 2025 and both customer and Councillor involvement will take place to craft the charter and set standards for   high-quality customer experiences;

·         having secure data measures was a priority for the Council and would involve regular audits completion of the cyber assessment framework, and rollout of cybersecurity training; and

·         the Council had made a significant capital investment to enable the delivery of the Digital Customer Strategy.

 

During the discussion, Executive Members raised the following points and questions:

 

·         would there be an App developed for residents to improve access to services?

·         mailbox sizes were affecting Councillors' ability to manage casework;

·         how would digital equality be put into practice?

·         had mobile phone access been given more priority due to the likelihood of more residents having one and had the system been designed around this?

·         there were some concerns about the phasing out of the global desktop for Members;

·         Member training for cybersecurity would be necessary going forward;

·         the update  ...  view the full minutes text for item 35