35 Update on the Digital Customer Strategy
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To consider the report of the Strategic Director for People and Communities.
Additional documents:
Decision:
Minutes:
The Executive received the report on the update and progress to date of the Digital Customer Strategy. The strategy was vital for delivering Member aspirations for customer-focused services, emphasising the importance of a culture of excellent customer and digital service, digital equality, and efficient processes.
Members received a presentation (appended to the minutes), and particular points discussed included:
· the Digital Customer Strategy (DCS) was adopted in December 2023, and focussed on user experience, customer-focused services, digital equality, and efficient processes;
· pre-adoption work included providing a gateway for non-standard service requests, improvements to the ‘contact us’ form on the council website, the rollout of Microsoft 365, reduction of mailbox sizes, and audits on digital equality and data use;
· there were 10 DCS goals which included outcomes and priority actions;
· the formation of dedicated teams within the People and Community Directorate, with additional staff recruited in Spring 2025;
· the Council adopted the Strata Business Plan 2024-2025 which supported delivery of the DCS in a number of ways including:; the rollout of a new end-user computer, replacing Skype with Teams, a new customer relationship management platform, Enterprise Middleware Architecture for data integration, replacing the intranet and document management systems with SharePoint and bookings/notifications for customer updates and reminders;
· the MyExeter Platform was launched in January 2025 and provided joined-up channels for customer interactions. Garden waste services have been successfully piloted with waste management services to follow;
· over 2,000 users have signed up to MyExeter providing positive feedback on the seamless user experience, and plans are under development to include a wide range of other services;
· having central customer records allows officers to access personalised information, be able track customer interactions and make improvements in resolving enquiries;
· all staff moved from Skype to Teams telephony in February 2025;
· a new CX One Contact Centre Platform was procured in December 2024 and was scheduled to go live in Exeter in Spring 2025;
· the CX One Contact Centre will allow better integration and communication channels, with AI virtual assistants also automating back-office processes.
· a new Customer Charter was scheduled for 2025 and both customer and Councillor involvement will take place to craft the charter and set standards for high-quality customer experiences;
· having secure data measures was a priority for the Council and would involve regular audits completion of the cyber assessment framework, and rollout of cybersecurity training; and
· the Council had made a significant capital investment to enable the delivery of the Digital Customer Strategy.
During the discussion, Executive Members raised the following points and questions:
· would there be an App developed for residents to improve access to services?
· mailbox sizes were affecting Councillors' ability to manage casework;
· how would digital equality be put into practice?
· had mobile phone access been given more priority due to the likelihood of more residents having one and had the system been designed around this?
· there were some concerns about the phasing out of the global desktop for Members;
· Member training for cybersecurity would be necessary going forward;
· the update ... view the full minutes text for item 35